Low-and middle-income countries continue to face a growing crisis from road traffic fatalities and injuries. In ASEAN, motorcycles are involved in a large percentage of collisions that lead to fatalities and serious injuries. The World Health Organization (WHO) reports that over 70% of road crashes in Vietnam, Cambodia, Thailand and the Philippines involve motorcycles or three-wheelers. While the use of motorcycles in ASEAN countries is high, compared to automobile vehicles, the regulatory framework for motorcycle helmet use remains underdeveloped. This has contributed to substandard regulation and enforcement of quality helmet use and poor public awareness on the importance of utilizing high-quality helmets.

One distinct characteristic among ASEAN countries is their large proportion of youth (in their late teens to early 20s) - especially in Vietnam and Cambodia. This demographic is also more likely to utilize motorcycles as a means of transport due to their relatively inexpensive costs. In Cambodia, young people make up the largest proportion of age groups involved in road crashes. In Thailand, the use of motorcycles by drivers younger than the legal driving age is high and the number of crashes among young people continues to rise.

Increasing quality helmet use is a key road safety priority in these countries because:
  • Motorcycles make up a large proportion of personal vehicles and an even larger proportion among young drivers and low-income road users;
  • Quality helmet use reduces the risk of death by 42% and serious head injury by 69%; and Helmet use is an affordable, high return investment.

Heads Up! is a youth-led campaign that empowers passionate university students to create innovative, regionally relevant public awareness campaigns for their peers and general road users on helmet safety in Vietnam, Cambodia, Thailand, the Philippines, Bangladesh, Indonesia, India, Chinese - Taipei, Singapore and Australia...

Heads Up! is funded by the Fédération Internationale de lAutomobile (FIA) and implemented by AIP Foundation.

AIP Foundation is a U.S. registered 501(c)(3) non-profit organization dedicated to preventing road injuries and fatalities in low and middle-income countries. For 20 years, AIP Foundation has been delivering effective road safety programs in locations across Asia and Africa. This work has included fostering public-private partnerships with national governments, international organizations, philanthropic foundations, and multinational corporations to advance its mission.

FIA is an association established in 1904 to represent the interests of motoring organizations and motor car users. To the general public, the FIA is mostly known as the governing body for many auto racing events, such as the well-known Formula One. The FIA also promotes road safety initiatives around the world, including by advocating for its international network of Automobile Associations to lead in-country initiatives tailored to their local context.

HOSTS: AIP Foundation and FIA
Heads Up's website: www.headsupproject.org

The organizers of the campaign are holding a Regional Helmet Safety PSA Competition, the winning PSA of which will receive technical support from Orès to develop a professional PSA which will be amplified via regional and global social media platforms. A Memorandum of Understanding will be signed by both parties which will details the technical support provided to the winner.

1. Competition Theme

Sunday, 31 July 2022 5pm ICT.

3. How to Submit

Submissions should be made by emailing phuong.luu@aipf-vietnam.org with your name, list of team members (if applying as a group) and school name.

4. Judges

Video entries will be judged by a committee of members from the FIA, FIA Foundation, FIA clubs and AIP Foundation.

Video Submissions will be judged on the following criteria (100 total points possible):
5. Presentation of finalists and Winning Video

All teams will be contacted, tentatively by 8 August 2022 and finalists will be invited to present their PSA to a panel of judges within 10-15 August 2022. This presentation will take place virtually.

The finalists and winning video will be officially announced on the Heads Up! Campaign website. The winning submission will also be announced on the websites of AIP Foundation and FIA.

6. Prize
7. Competition Terms and Conditions
By entering the Regional Helmet Safety PSA Competition, entrants agree to these terms and conditions. Failure to comply with these terms and conditions may result in disqualification.
8. Privacy Statement

How we use your personal information
AIP Foundation and FIA take its duty to process your personal data very seriously.

What personal data do we collect?
To enter this competition, you must provide us with some personal details including: your name, age, email address, name and address of your university.

Why do we need your personal data?
AIP Foundation and FIA only collect data for specific activities. For this competition we will use your data to assess your eligibility and administer the competition. Some of your personal data will be used to publicize the winning entries. Entries which do not provide this information cannot be accepted.

What do we do with your personal data?
We will share your entry and some personal data with our competition judges who are road safety leaders, experts and young advocates. These judges are selected by AIP Foundation and FIA. They require this data in order to review your entry. If we need to share your entries beyond these groups of people, we will anonymize your entry.

For more information on the Heads Up! Campaign and the Regional Helmet Safety PSA Competition, please visit www.headsupproject.org

For any questions about the Competition, please contact Ms. Phuong Luu - FIA Coordinator at phuong.luu@aipf-vietnam.org.